About us
We help people grow with heart.
Changeitive was founded in autumn 2020 by Linda L Wegdell with a clear goal: to develop people and leaders with heart and action.
Our philosophy
Strong leaders create strong teams.
We believe self-leadership and reflection are the keys to lasting development. We help individuals and organisations reach their full potential, find where they belong and contribute to engagement, collaboration and results.
Through dialogue, coaching and AI-enhanced support, we ensure learning translates into practical behaviour. We work with businesses across all industries and at every level – for sustainable change and lasting results.
Human-centred
We help people grow with heart – putting trust, respect and courage first.
Experience
Extensive hands-on leadership experience combined with research and certified coaching.
Action
Learning needs to change behaviour. That's why we follow through – with human support and AI.
Team Changeitive
Passionate about helping you grow.
Linda L Wegdell
Founder & CEO · Leadership developer & coach
Leadership and organisational development specialist focusing on self-leadership, leadership development and change management.
- 20 years of management experience in technical industries, primarily at Skanska and Thomas Betong.
- ICF PCC-certified coach with 500 hours of coaching managers and teams.
- MSc in Engineering, specialising in Technology Management.
Marie Sundström
Leadership developer & coach
A driven, communicative leadership development consultant working at the intersection of HR, leadership and coaching.
- 20 years of management experience in operational leadership and HR, with a background in journalism.
- ICF PCC-certified coach with 2,000 hours of coaching managers from around 20 countries.
- Trained in HR, coaching and leadership.
Take the first step
Let's talk about your next step forward.
Book a no-obligation conversation to find out how we can support your organisation.