About Changeitive
Human leadership is the true competitive advantage.
As AI rapidly streamlines processes and decisions, we develop organisations’ ability to lead themselves and others through constant change – through inner leadership, behavioural change and collective maturity.
We focus on what AI cannot replace: self-awareness, accountability, courage, empathy and relationships. At the same time, we use AI where it makes a real difference.
Learn more about usOur services
Five areas. One goal: development that leads to action.
Human guidance, enhanced by AI coaching.
Our approach
From insight to action – in three layers.
We combine practical leadership experience, research and coaching to ensure development goes beyond inspiration.
Human-centred methods & perspectives
Self-awareness, courage, empathy and values-driven decisions – what AI cannot replace.
AI coaching in everyday life
Boost to Action keeps development moving between sessions.
Measurable progress
Goals, action and reflection that deliver lasting results.
Boost to Action
Meet Swea – your AI coach for real change.
You know what you should do – yet it still doesn't happen. Boost to Action combines professional coaching aligned with ICF standards, behavioural science and AI to help you turn insight into action, every week.
- Coaching conversations when you need them
- Clear goals & small steps
- Follow-through that actually happens
Team Changeitive
The people behind it all.
Two experienced leaders and ICF PCC-certified coaches with a heartfelt passion for helping people grow.
Linda L Wegdell
Founder & CEO · Leadership developer & coach
Leadership and organisational development specialist focusing on self-leadership, leadership development and change management.
Marie Sundström
Leadership developer & coach
A driven, communicative leadership development consultant working at the intersection of HR, leadership and coaching.
Blog
Latest from the blog.
Testimonials
What our clients say
”Boost to Action med Swea är ett lysande exempel på hur AI kan göra coaching tillgängligt för alla medarbetare.”
Emma Persson
Master Certified Coach och Ägare
CoachCompanion AB
”As a Leadership Developer for us Linda has been professional, knowledgeable and dedicated – all wrapped in a splendid and collaborative spirit. Her contribution was pivotal, especially making the Leadership Summit such a great success!”
Christer Brastad
Leadership Development
Volvo Cars AB
”Genom Hållbarhetsförändringsresan tillsammans med er, har vi uppnått det som vi eftersträvade, nämligen kunskap, delaktighet och engagemang hos alla våra medarbetare! Vi är så nöjda och har nu verktyg och energi att driva arbete framåt själva!”
Caroline Hagström, VD
AB Bostäder Lidköping
”An excellent leader of this type of workshops, very inspiring and genuine – not only a lot of buzz words and superlatives. It was a well invested time to reflect and take action.”
Team Leader R&D
Astra Zeneca AB
Take the first step
Let's talk about your next step forward.
Book a no-obligation conversation to find out how we can support your organisation.